Trend Tours

CScout offers trend tours of innovative companies and meetings with experts in innovation hotspots such as New York, San Francisco, Los Angeles, Beijing, Berlin, and Tokyo, as well as emerging hotspots such as Sydney, Sao Paulo, and Cape Town. We manage the entire tour for you, from location scouting to agenda planning to documenting the experience. Tours can range from one day to a week, with an average of four meetings or site visits each day.

Case Study: SK Telecom

CScout led Trend Tours and Ideation Workshops to help South Korea’s largest mobile phone operator develop new business opportunities. Company leaders spent two days in New York and San Francisco touring sites and speaking with experts and power users, and another two days getting feedback on new business concepts.

Case Study: Media-Saturn

CScout has conducted a variety of Trend Scans and Trend Tours on the latest innovations and new business opportunities for consumer electronics for Media-Saturn, the largest consumer electronics retailer in Europe.